By Brad Beckstrom
Images are the language of a generation. Regardless of our race, language, our education, our views on the world, we can all be moved by a great photograph. If you’re creating a blog, presentation, new website, or just want a fresh look on your boring computer desktop, a great image can communicate a lot. Most modern websites feature a single image or video across the entire top third of the page.
Just one image
The best presenters use one large image per slide and just a few words to communicate their ideas. Watch any Ted talk and you’ll see very few people presenting slides full of words, charts, and bullet points. Less is more. Some of the best blogs have a consistent look and feel using images to accentuate quality content. Even tweets and Facebook posts with images get far more attention than a string of text with a link.
If you work for a large company, you may have access to a stock photo account or archive. I’ve found that even some of the largest stock photo sites lack some of that creative edge I’m looking for. I can often spot traditional stock photos instantly. You’ve seen them, people with coffee and laptops usually perfectly dressed for a business meeting in 1996, pointing at things and smiling, maybe even a high five.
Know the rules